McDonald’s has shaped thinking and the culture of Americans by connecting itself to America and making itself into what Kincheleo calls an American mythology. This mythology portrays to the world and to the American people the prevailing themes in America. The things that make America work and make it the place to be showing that these are the things that define American Culture. Beginning with showing that McDonald’s domination as a corporate enterprise proves the legitimacy of the capitalist free market system and its success to those who enter it and work hard. Kincheleo also hits on how through the use of advertisement, McDonald’s reached out to children and eliminated the idea of children being seen and not heard. Now children separated themselves from adults  because they knew things that adults knew nothing about related to the world created by McDonald’s. This separation between adults and children is still prevalent today in American culture. Kincheleo also provides evidence showing that McDonald’s was playing on the idea of family values by presenting itself as a place where families could come and eat together. By emphasizing this family unit McDonald’s used it to their own benefit in order to increase profits. This article may be related to the Appalachian region in the sense that when McDonald’s was emphasizing these parts of American culture and connecting itself to America that the Appalachian people didn’t really buy into corporate America and its shams. They preferred to support locally when buying food  and wouldn’t really see the point in using McDonald’s as a place to gather as a family that could be done in the home. Basically, I feel like Appalachian people wouldn’t buy into the ideals being emphasized by corporate McDonald’s.