Mr. Mark Schneider in his short but wordy essay entitled How Much Ts that Bachelors Degree Really Worth? The Million Dollar Understanding the author uses a number of rhetorical devices to make sure that his point gets across and that the audience, if not totally agrees with his analysis, is at least asking questions about the economic value of a college education. The number one rhetorical move is his use of highly technical language, combined with fairly easy to read graphs. This gave the reader confidence that the author knew what he was talking about, and even those who didn’t totally understand all of the economic and educational jargon could look at the graphs, and make a mental picture of what Mr. Schneider was trying to say. The second rhetorical factor was his use of an imaginary “daughter” that the audience hypothetically had. Despite (evidently) the daughter being a burgeoning economist, she feels no desire to continue with her education post High School. She serves as a rebuttal to all of the audiences presumption, giving a human rebuttal to every fact that the audience thinks they know about the economical value of a college degree. These two contrasting methods, the human and the pure math work together to form a coherent and convincing essay, one with humor in the midst of dull numbers, it’s a winning combination, and one more math textbooks could learn from.