David Shambaugh talks about the Chinese Communist Party and their role in creating and distributing propaganda throughout the country. He starts by declaring that there is currently a standoff between the requirements of a quickly modernizing economy and the desire by the CCP to continue to have absolute political power in the state. This contradiction highly affects the state of propaganda in China today. Compared to the earlier years under Mao Zedong, where propaganda was essentially thought control material meant to brainwash people, the role and impact of propaganda has diminished greatly in the modern age.
The increase in use and distribution of media, especially through the digital age, has made it pretty much impossible for the central government to control everything at once effectively. I was able to see this on a personal level, as the last time I visited China to spend time with family, my uncles kept discussing about the fact that they were able to “fan qiang”, which literally means “to flip over walls”, referring to their ability to bypass the Internet censorship and restrictions set in place by authorities. However, the central government is still capable of effective selective enforcement, censoring specific topics whenever it deems necessary. For example, in late 2010 and early 2011, there were pro-democracy riots and revolutions occurring in the Middle East; China naturally disliked this and worried its influence would potentially spread to its own land. As a result, the central government intensified Internet filtering to point where the key term “Egypt” resulted in few or no results.
Previously I posted about the trust between the people of China and the authorities. I mentioned that the citizens generally believed the central government was competent, but after reflecting upon the subject, perhaps this is only possible because of the CCP’s ability to selectively enforce what it needs to in order to maintain its political power. While this may not be as effective in urban cities where people use the Internet frequently, the farmers living in the rural regions may definitely have a manipulated, unhealthy positive view on the central government.