Writing a rhetorical analysis is pretty much digging into a text and interpreting it to discover its attributes, such as it’s persuasiveness, any given facts that are stated, the targeted audience of the text, etc. Then you work to discover how all of the characteristics of that text combine with each other to make it up as a whole.
Jay, yes, yes, yes! Rhetorical analysis is concerned with how an author uses a text to persuade an audience. What can the analyzer look at, more specifically?