Re-read pgs 19-35 in Kenneth Burke. Read pgs 49-65
Persuasion, identification, and common places.
Kenneth Burke wrote about rhetoric in a time post WWII. That being the case, Kenneth Burke had witnessed an era where rhetoric was employed in vast capacities in order to mobilize and rally people to acts of courage as well as pure unadulterated violence. There is an undertone of reluctantly fatalistic themes of Burke’s realization of human nature as our motivation to use rhetoric for personal gain. Central to Burke’s concept of rhetoric is the idea of identification. Simply, we are more willing to align with those that we share common values with. The idea of consubstantiality is an interesting circumstance where which separate entities can identify with each other under overarching shared goals, beliefs, etc. Consubstantiality in the context of politics is a powerful means of mobilizing 2 separate parties for example, to compromise to more effectively serve their constituents the American people seeing as that is supposedly their shared interest despite conflicting means and ideas for policy.
As so far as common places, Burke is referring to recurring values that are shared amongst cultures. Rhetorical motive according to Burke is persuasion.