Tucker V. Olshove
ERH 201WX
COL. McDonald.
12/01/16
We Shall Fight on the Beaches
Aristotle states that “Rhetoric is the faculty of observing in any given case the available means of persuasion.” (Herrick 69). In other words, a rhetorician must observe the context of a situation to obtain the correct knowledge available to make for a decisive argument against the opposition to persuade his audience or opponent. For a rhetor to create a persuasive argument they must have a standing knowledge of the topic. In Winston Churchill’s “We Fight on the Beaches” speech he uses several concepts of Aristotle’s rhetoric, such as: deliberate and epainos oratory. Deliberative oratory is when one presents and delivers a speech to inform and persuade a legislated assembly. (254). Epainos oratory is used to give praise to someone or for an event. (254). As well as the three fundamental proofs of rhetoric: ethos, pathos, logos.
Churchill’s speech to the House of Commons was a deliberative oratory speech, because it was presented to a legislated assembly. (254). Churchill used this form of oratory when he presented his speech to the House of Commons. he gave praise for evacuating soldiers from Dunkirk in World War two. He gave admiration to the British military when he stated, “As a result of a most skillfully conducted retreat and German errors, the bulk of the British Forces reached the Dunkirk bridgehead.” (www.winstonchurchill.org). Churchill’s presentation of this speech to the House of Commons was more than an after report explaining what happened and the success at Dunkirk. Churchill used the opportunity of his speech to bring forth the opportunity to reflect on British forces and reiterate that they will not abandon the fight against Germany nor will Britain ever surrender. As well as to try and persuade their allies to join arms in the fight against Germany.
Another type of rhetoric Churchill uses is epidictic rhetoric. Epainos is when the speaker is giving praise of blame to something. An example of when Winston Churchill used this was during his address when he stated “A miracle of deliverance, achieved by valor, by perseverance, by perfect discipline, by faultless service, by resource, by skill, by unconquerable fidelity, is manifest to us all.” (www.winstonchurchill.com). With this being said, Churchill gave praise to the achievement and success that the British Forces had rescuing thousands of soldiers from France. This was important to Churchill’s speech because instead focusing on the British soldiers being forced back and nearly defeated by the Germans he displayed to his audience that even though the British forces were retreating he praised how well the operation was executed.
Throughout Churchill’s speech he applies the three proofs of rhetoric ethos, pathos, and logos. Churchill uses logos throughout his entire speech. Logos is the study of arguments. An account, or clear and logical explanation. (256). He presented the account of what happened in the operation of Dunkirk. Churchill’s main topic for his speech was about Dunkirk and was hence then talking about the operation and what led up to it. He began with the description of how the Belgium king asked for help from the French to help defend their land. Later Churchill goes in to the hardened fight between the air forces of Germany and the Royal Air Force. Churchill’s constant accounts of the battle drew a picture to the allied forces of what had happened in the weeks of fighting. His explanation of what went into the operation gave clarification to the public of what was really happening in the war against Germany.
Pathos is used when an orator is trying to establish an emotional connection with the audience. Pathos is an emotional and psychological way to present a speech to one’s audience. Churchill presents pathos in his speech towards his conclusion of the speech citing, “We shall go on to the end, we shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall never surrender.” (www.winstonchurchill.org). At this point in Churchill’s speech He was finished with talking about retreating. He wanted the British people to know that they will fight whatever the cost to win and destroy their enemies. Pathos took a very important role in Churchill’s speech because he needed to produce an emotionally connected speech to his audience. Churchill needed to bring the citizens of Britain unified together to help regroup and defeat the Germans.
Ethos is to show the audience the audience that you are knowledgeable about the subject you are presenting to them. It shows the characteristics of how an orator can present their speech and how the he can use the audience’s views to is advantage in persuading them. Churchill’s audience knew the he was knowledgeable of what he was speaking about because of his prior military service and his status as prime minister. Churchill delivered a very strong speech to the House of Commons and the citizens of Britain. Throughout his speech Churchill depicted facts about the war to his audience and gave assurance that their forces will defeat the Germans and win the war.
To conclusion of Winston Churchill’s oratory speech, “We Shall Fight on the Beaches” he presents a great work rhetoric. Both in means of persuasion and using the three fundamentals of rhetoric to deliver an account of the operation that was conducted at Dunkirk. Aristotle’s Rhetoric is to observe any given chance the available means of persuasion. Churchill accomplished this in his address to the House of Commons by observing the public over the months of his time in office and new that the citizens of Britain needed to be motivated if they were to survive and win the war. Churchill used the opportunity of this event to produce a motivated speech to the country about the future and their goals for it.
Help Received: Bradly Smith for better understanding of the definition of ethos.
Spell and grammar check. http://grammar.about.com/od/il/g/logosterm.htm to look at examples of how logos is used.