In 204x, we discussed the significance of the Spanish State lottery in culture, business, and societal leanings. When watching this the first time I assumed it was just a story of someone that won the lottery and the excitement they had. But, I was taken aback by the overall emotions displayed in the commercial. The commercial had somber, melancholy undertones which pushed the commercial to connect with me. Once I was sucked in I wanted to see the cultural importance of this lottery.
In the commercial, you can see the sense of community coming together in a moment of joy sharing the lottery winnings together. In Spain, your house is not your home. Your neighborhood is your home. The sense of community can not be overstated. I believe that I can identify undertones and main ideas lying beneath the surface of an ad to buy a lottery ticket. Even though the commercial was in Spanish, I used my skills of context clues and basic vocabulary to see what this commercial meant. This advertisement is not one like in the states displaying the winnings and perpetuating a sense of self wealth. It pushes spaniards to buy the lottery ticket not for them themselves to become rich, but to help out their community.