My most important takeaway from this class this semester was that rhetoric is an expansive term that depends on where you live, who you’re surrounded by, or what time period you live in. Throughout the readings and discussions of the course, this is what has jumped out most, and what remains, to me, the most defining feature of rhetoric: its ability to change shape and adjust to the cultural climate.
This concept is connected to the Sophist ideology of contingent truths discussed at the beginning of the course. The Sophists were relative strangers to Greece having traveled and visited other countries before arriving in Athens. “Their cultural relativism contributed directly to Greek suspicion of these professional speechwriters and teachers of rhetoric (Herrick 36).” Based on this fear of outsiders, many non-Sophist philosophers around the time of the Sophist arrival fought against the influence of these intruders. Plato condemned the Sophists and their teachings of rhetoric frequently. In Plato’s Gorgias, Plato uses his character Socrates to tear apart the Sophist rhetorical tradition. Ironically, however, in his later work, Phaedrus, Plato has grown and changed a little in his view of rhetoric. One might even say he’s become a little more accepting of this field. Plato’s journey in his view of rhetoric is unintentionally representative of the path rhetoric has taken throughout the years as the way people view it has changed to become either more limiting, or more accepting. By the time we get to Aristotle, an acceptance of rhetoric as a techne has become commonplace. Aristotle, in fact, proceeds to provide rules and guidelines as to what rhetoric is and is not (as seen in his rhetorical settings as well as the famous artistic proofs of ethos, pathos, and logos). He produced the most famous (or at least most widely quoted) definition of rhetoric, stating that “rhetoric is the faculty of observing in any given case the available means of persuasion (Herrick 72).
Moving past the time period of the Greeks, rhetoric continued to grow and expand in its practice and definition. With the Roman Empire came new standards regarding the instruction and power of rhetoric. Rhetoric had evolved to influence the most powerful men of the kingdom. A philosopher by the name of Cicero did, however, take Greek ideas and implant them into Roman society. The concepts were still similar, and echoed many of the original Greek theories of the early Sophists. There was even a time period near the end of the Roman Empire known as the era of the Second Sophistic in which Roman rhetoric was very similar to its early Greek heritage (with more showboating and organization similar to that of the famous Empedocles). However, rhetoric’s use in public discourse had begun to fade away by the end of the Empire.
Christian Europe saw tight restrictions on the instruction and practice of rhetoric. Philosophers such as Augustine and Martianus Capella worked to either limit rhetoric to preaching and the furthering of Christianity, or to exclude it from Christianity entirely. Rhetoric responded by coming forward as letter-writing and branching out in that manner.
All of this reflects the fluidity of rhetoric’s definition, showing how it can never be stamped out, but it can also never be explicitly defined.