As I was looking through Taiwan News online I found an article for today about a new policy that Taiwanese McDonalds locations are implementing, and I thought it was applicable to some of the points that we have made in class about McDonalds.  It was a short article, but basically Taiwanese McDonalds are beginning to use score cards where frequent customers can accumulate points on a card that they can trade in later for “free” items.  This policy is nothing new to the fast food industry, and many different restaurants use similar policies.  However, it does show how McDonalds is using different strategies to accumulate a larger customer basis, and get more people in the habit it eating their food all across the world.  This is similar to how they have events for children and give away toys to get children in the habit of eating there, but seems to be targeted at an older audience who have the ability and responsibility to keep track of their points.  This adds a sense of fun and excitement to eating there where the more you spend the more free stuff you can get for your points.  Even though in reality those participating are spending more money.