Kincheloe’s main argument revolves around the idea that power over society has shifted to less ambiguous ways, such as the use of cultural messages. Kincheloe argues that McDonalds is making use of these cultural messages to dominate society and shape the lives of its consumers. This is able to occur on such a wide scale because power evolved at the end of the twentieth century and took on a much more subtle form. For this reason, Kincheloe argues, Americans don’t talk much about power. McDonalds reflects U.S. culture as a way to reel in consumers. They take on the American national identity, wants, and needs in order to reflect them back in a commodified manner. An example of this is McDonald’s depiction of family values. Kincheloe mentions a McDonalds commercial released during the early 1980s when Reagan was pushing his family-values agenda. The commercial reflected back this American, societal agenda in order to portray McDonalds not only as accepting American culture, but actually being part of American culture. This article can be related to the thinking about the Appalachian region because our thinking of the region has been shaped by the same sort of cultural messages. These messages have shaped societal thinking in such a way that the stereotype of Appalachia has become a part of American culture. Also, on another note, this article points out the way that McDonalds shaped the thinking of people in Appalachia. The author in particular mentions how he saw McDonalds as ‘Mainstream America’. If McDonalds is able to shape Appalachian thinking in such a way, there could be other forces shaping their thinking. These forces, for example, could actually be shaping how Appalachians themselves identify. But, given the subtle shaping-power that Kincheloe speaks about, it would be extremely hard to tell.