When searching for “redneck” on google, the first result that comes up is the google generated definition for redneck, “a working-class white person, especially a politically reactionary one from a rural area.” This definition paints a completely different image in my mind than what appears in the google image results for “redneck”. The images display middle aged white males with long hair/beards, alcohol, confederate flags, and guns. Although this did seem like stereotyping, I don’t believe that it is blatantly derogatory. However, I came across the link to the Dictionary.com entry for “redneck”. It included terms like uneducated, bigot, narrow-minded, and intolerant. Using those terms paints “redneck” as a derogatory term. However, I also found websites like; redneck anything, redneck trailer supplies, redneck bank, and redneck nation. These could be examples of reclaiming the term and using it to target consumers who could identify themselves as “redneck”.

The first result for searching “hillbilly” on google yields the google generated definition which states, “An unsophisticated country person, associated originally with the remote regions of the Appalachians.” This immediately paints “hillbilly” as a derogatory term. The images under the search hillbilly stick to the definition by way of showing pictures that are probably perceived as “unsophisticated” people. This includes pictures of overweight people with alcohol, long hair/beards, missing teeth, and wearing overalls. The main difference between the “redneck” pictures and the “hillbilly” pictures is that in the “hillbilly” pictures, the Confederate flag does not seems to make a major appearance. Also, in the rest of the search results, there does not seem to be many results reclaiming the term “hillbilly” to be used as something to be proud of or to be used as a marketing tool.