In book I, Aristotle makes the claim that truth does not always persuade. This is a very provocative thought from the great Greek philosopher. He is attempting to show that the truth, if not properly proclaimed, can easily be swept away, dismissed as irrelevant. Consequently, Aristotle highlights the value and inherent power of persuasion. An example of this principle could be found in the courtroom. Perhaps one attorney knows what really happened in a homicide, but declares the truth in an unconvincing manner. Seeing an opportunity, another lawyer, more skilled in the art of persuasion, could draw the jury away from the truth, resulting in a false conclusion and conviction.