Kincheloe argues that McDonald’s is an integral part of American society. First off McDonald’s is super capitalist, which is evident in how they essentially cornered the fast-food market with cheap, fast burgers, and their aggressive advertising campaigns. The people of the United States can also thank McDonald’s All-American ad campaign for making hamburgers the quintessential food of the United States of America. The fact that their food was cheap, fast, simple, and had an informal dining experience made it that much more appealing to the ever quickening American culture. The age of business was starting to boom and families were able to eat quick, fast, and in a hurry while still being able to spend time together.
This pertains to the Appalachian region because a good percentage of the Appalachian region lives below the poverty line. The McDonald’s hamburger is well within their price range and they can feel good about dining out because they do not have to spend a lot of money to do that. The advertising that McDonald’s uses typically portrays a middle class working family that seems to have everything going for them. There is not any conflict in the family, they have financial stability, and most importantly, they all look good. So maybe, just maybe, if the poor Appalachian family eats at McDonald’s, they can be just like that family from the commercial.