Congress knows it is not winning in Karnataka, which is why it is constantly spreading lies and playing divisive politics. Sadly for them, the people of Karnataka know the negative politics of Congress very well and will reject the party.
— Narendra Modi (@narendramodi) April 26, 2018
Our priority for Karnataka is more prosperity for farmers and better infrastructure across the state. It is sad how the Congress Government in Karnataka has devoted no attention towards agriculture and next-generation infrastructure.
— Narendra Modi (@narendramodi) April 26, 2018
Both of these tweets were posted in succession of one another and play off of Modi’s tweet that outlined progress on the infrastructure project and the positive momentum implied with Modi and his party. These two tweets use the positive back drop Modi has created to cast a negative shadow on his opponents, which happens to be the Congress. Modi is using Twitter as a PR tool to ingratiate himself and BJP to the people by explaining why his infrastructure initiative is a benefit to the common man. It draws him as a champion for the people fighting the corrupt and established members of the Indian National Congress party, who are selfish and self serving. Now, if this is true or not reality probably lies somewhere in the middle, where Modi’s initiative probably is in benefit of the common man, however, what also is true is that the Congress party controls Karnataka, which is a primary state, that can sway the country in support of one party over another.
Modi is proactively using something positive he and his party are doing to then turn it on his opponents and explain in a series of tweets why his party cares and is for the people. Modi makes two big assertion in these two tweets. The first is that the Congress is the only party that deals in lies and divisive politics, which some could argue is exactly the tactic Modi is utilizing with his targeted tweets, although subtly. The second major assertion is that the Congress is doing nothing to improve infrastructure in Karnataka or really anything to help facilitate the day to day for the common man. Not only is he saying the Congress is doing nothing to improve the lives of the people in Karnataka, but he asserts that the primary reason is that they don’t have the time of day to devote to the matter, suggesting out of touch leadership. Some pretty heavy accusations that could potentially be difficult to disprove, if the contrary of what he is saying is true unless one was well versed in the Congresses management of that state. Also, the perception of Modi in the public arena may be so strong that it leaves little room to doubt any point of view to the contrary of what he is saying publicly. The angles Modi is taking are in opposition to the values the Congress party historically peddled and fought for, which are for the poor and marginalized, and acting as the primary party that won independence from the British. Quite likely Modi is targeting these centers of gravity the Congress party holds to degrade the party fundamentally in the eyes of the public.
Help Received:
https://en.wikipedia.org/wiki/Karnataka
https://en.wikipedia.org/wiki/Indian_National_Congress
Narendra Modi’s tweets (seen above)
Stephen Wolf