Steinberg’s article begins by outlining several cultural issues in the genre form of the book of Genesis from the Bible. Why do you think the author chose this form? How does this rhetorical choice work in terms of Steinberg’s argument?

I think that Steinberg used the outline of the Book of Genesis to show just how influential Barbie is to children, especially girls, who grew up playing with her. Steinberg makes Barbie into an almost God like figure to children, citing that the only things she does not have are a train, a battleship, a rocket, or a gun. She is never portrayed in a negative way. Barbie is never the criminal or the alcoholic, nor does she take part in activities that are seen as taboo in society. Barbie has taken on a form of a perfect, asexual, non-sinning being similar to Jesus or God. She never has children of her own, though she does marry Ken at some point. Steinberg is arguing that Barbie is as influential as the word of God.  Her teachings are that of being positive and always available for adventure, learning, and shopping. Barbie has left lasting effects on girls. They have seen her as a way to dress and how, as a way to look, and as a way to act. Using the book of Genesis is comparing the creator of Barbie, Ruth Handler, to God thus making Barbie Jesus.