Modes: Spatial/Linguistic/Auditory/Visual/Gestural
Ethos: credibility. persuasive.
Pathos:
Logos: Use of reason. Use of informal logic. Use of arrangement of words
What is the speaker’s persuasive aim? – to what extent is your client successful.
Success? Why or Why not?
Rhetoric is supposed to have consequences. Your job is to examine the consequences that your client creates. Can be good or bad.
Words are action. Words have power. -Aristotle
there is the rhetor, audience, and purpose. They are all interacting. How does the rhetor’s mode induce the audience to act on its purpose. This is the rhetorical situation. We use the text as a way to analyze.
Rhetoric that fails does not induce change.
Class Work Example: By emphasizing the colors within the sky, and maintaining a dark profile of the physical objects in view my client transmits feelings of contemplation using visual modes attaining to pathos in order to interact with his audience showcasing his emotions and talents.-Break down even further. Can examine each thing. Ex. examine the presentation of the sky, or the dark church.
Contrast: color. Placement. Size. Some examples of contrast. Some sites decrease the amount of control over contrast for example facebook.
Organization: arrangement=special.
Writer Designer pg. 32
