I thought that The Fraternal Order of the Police website showed how they positively interact with the pubic and most of their tabs speak of their accomplishments and their positive interactions with community. In regards to communication, they schedule a lot of events with the community. Their calendar is the heart of their home page.
In contrast the Humane Society of America did not have a lot of tabs. Right away they tell you their goal and that is to raise money for animals and their synopsis of their cause. I think maybe since the police are not always fully supported, whereas most people pity abused animals, the police need more information whereas the Humane Society of America can keep it short and sweet.