What kind of language does your primary text use?
The American Chemical Society uses educational topics that are easy to understand through Facebook. They make posts about different inventions and different events that are a focus in the field of Chemistry. Some of the vocabulary they use are complicated to understand, especially for an average person, but they’re easy enough for us to get an idea of what they’re saying. The tone of the American Chemical Society is very happy and welcoming. It is probably meant more for the public and for drawing attention to the society. The topics they talk about are more interesting for average people; they are more simple than complicated.