The three main arguments that i came across while reading this article are that McDonald’s is a cultural colonization that overwhelms locally own businesses and devours local culture, and individuals have fought to keep McDonald’s out. Kincheloe talks about how communities hated that McDonlads attempted to enter their area while they strongly opposed it being there. Also how tensions got so intense that Kroc ordered high walls to be built around construction sites to keep them hidden from the locals. Another argument is that childhood is not and has never been an unchanging developmental stage of humanness. Rather it is a social and economic construction tied to preventing perception of what constitutes “natural order”. Here Kincheloe talks about how industrialization and urbanization played a big part in the lives of children pertaining to McDonald’s. McDonald’s have used the development of media and techno-power to maximize their capital accumulation. Last, but not least the last main argument is that McDonald erases all differences, all conflicts, and social inequities and that they are overcome through consumption. In this argument Kincheloe discusses how consumption how McDonald’s is consuming the world and how important issues such as minimum wage, free trade, and collective bargaining are decreasing. These arguments affect US culture by showing that American cant focus on bigger issues at hand because they’re worried about a kiddie toy land known as McDonald’s. Knowing that kids think the way that McDonald’s wants them to think is also reflecting US culture by showing that a fast food place determines how a child thinks. We can relate this article to the Appalachian region because there culture also determines how they think. For example being away from technology, and only around a few people all your life will naturally decrease your social skills. Also their living style reflects how they think about everyday situations.
Help Received: Kincheloe Article Deondre Anderson