One of the main things I learned is how central the audience is to any argument. Before this paper I didn’t really consider the audience and would just present facts. Now I know that it is important to tailor your argument to a specific target audience and that facts alone won’t win an argument. People typically react more strongly to credibility and emotion than they do to facts. Additionally, finding common ground with your audience is important because otherwise people will tune you out thinking you are ignorant of their point of view.