The most interesting part of Burke’s rhetorical theory is his idea of terministic screens. Essentially, that our means of persuasion is limited by our language. It extends to any field of study, for instance biology is defined through biological terms, rather than physics terms. Essentially Burke’s break-down of rhetorical tools falls into his dramatistic pentad, which consists of an act, agent, agency, purpose, and scene. Although rhetoric is limited by terministic screen, the dramatistic pentad is universal to dialectic. Any argument seeking truth has these factors. The way that the factors are communicated is dependent on terminstic screens. The understanding of the relationship between screens and the pentad is key in being persuasive according to Burke.

https://www.youtube.com/watch?v=oy0azoclBx8

https://www.youtube.com/watch?v=dax5jCczqGw

These videos are both from Bloomberg news, an outlet primarily concerned with business. The business side of the news outlet is evident as both news stories cover ways that Tinder might be used in the future to make a profit. As of this writing and at the time of the interview, the app makes no direct profits. (It has no in-app purchases and there is no fee to use it.) However I suspect that the app may collect personal information related to the user’s Facebook account, although that is just personal speculation. One of the videos is an interview with Tinder’s founder. The interviewer asks questions in a more aggressive and accusatory manner. The creator of the app is essentially faced with skepticism over the inherent value of Tinder, and whether or not it can be an app that makes money. Regardless the creator cannot hide from the interviewer’s pointed questions, and is forced to concede that Tinder’s future is uncertain. Another interesting thing about this interview is that it was not conducted face to face, which made it less personal and perhaps made it easier for the interviewer to ask such pointed questions.

The other video I posted is also from Bloomberg but seems to be less of an inquisition than the interview with Tinder’s creator. Instead we get an interview with a reporter conducted by one of Bloomberg’s anchors. The reporter has conducted some research into Tinder and what its future is business wise. What comes out of both interviews is that Tinder is a fairly legitimate online dating service, regardless of the type of relationships that come out of it. Also the interview with the reporter states that it could be changing the dating paradigm by getting younger millennials used to dating online. I think these videos helped my project by helped me gain something of the public perception of Tinder. It was met with a large dose of skepticism from many people, but is generally accepted by people who have actually used the app.